Tools & Diagnostics
A score out of 100is not a diagnosis.
Free scanners hand you a number and leave you to work out what it means. These are the checks we actually run when we assess a business, what each one looks at, and what a poor result tells you. All of it is covered on a strategy call.
Why not a scanner
Automated audits find symptoms and miss causes
We use the same underlying tooling everyone else does. The value is not in running the scan; it is in knowing which of the forty flagged items actually costs you money.
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Tools cannot see your business
A scanner does not know that most of your revenue comes from one service, that your enquiries peak after hours, or that your sales cycle is six weeks. Without that, it cannot rank what matters.
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Everything is flagged as urgent
A typical automated report lists dozens of issues at similar severity. Two of them are costing you enquiries and the rest are noise. Sorting that is judgement, not scanning.
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The expensive problems are between the tools
The lead that arrived and was never answered does not appear in any site audit. The tracking that has silently misreported for a year passes every technical check. Those are found by following the path end to end.
The diagnostic set
Five checks we run before recommending anything
Each of these produces a concrete finding, not a rating. Together they explain where a business is losing money between the click and the booked job.
Performance and Core Web Vitals
Real-world load performance on throttled mobile, not a desktop score. LCP, INP and CLS against the good thresholds, page weight by template, render-blocking resources, image handling, and every third-party script with the question of whether it earns its place. A poor result here suppresses both rankings and conversion at the same time, which is why it goes first.
Speed to first response
We submit through your own forms and time what happens. Was there an immediate acknowledgement? How long until a human replied? Does anything happen at all outside business hours or at weekends? This is the check that most often surprises owners, and it is usually the cheapest thing on the list to fix.
Tracking integrity
Whether analytics and conversion tracking measure what you think they measure. Goals firing on page load, untracked form submissions, duplicate events, internal traffic polluting the numbers, and call tracking that never reached the CRM. If this is broken, every other report you have is unreliable.
Local visibility
Google Business Profile completeness and category accuracy, name, address and phone consistency across the web, review volume, recency and response rate, and how your service and location pages are structured for the Phoenix metro. Scored against what is actually ranking in your map pack, not in the abstract.
Conversion path
The full route from click to booked job, walked as a customer. Where the friction sits, what the form asks for that it does not need, what happens on mobile, what the confirmation says, and where the enquiry lands afterwards. This is where the earlier findings get connected into a single explanation.
On the call
What you leave with, whether or not you hire us
The strategy call is where these findings are walked through. It is not a sales presentation with a discount at the end — it is the diagnosis, delivered plainly.
- The specific findings from each of the five checks, in writing
- A ranked view of which issues are actually costing you enquiries, and which can wait
- Your current numbers against the metrics we would use to judge progress
- What can be fixed by your existing team or provider, said plainly
- What we would build first if you did engage us, and roughly what it would cost
- No obligation, and no follow-up sequence you did not ask to be in
Self-serve tools in development. We are building a set of self-serve diagnostic tools so you can run several of these checks yourself without booking anything. They are in development and will appear on this page as each one is finished. Until then, the same checks are run manually and covered in full on a strategy call.
Next step
Have all five checks run on your business.
Book a strategy call. We will run the diagnostics beforehand and spend the call on what they found, what it is costing you, and what to do about it first.